04 · Prove
Sponsorship, locked in.
Live events have no rollback.See the failure four weeks out.
Sponsor Connect is the system of record for sponsorship revenue. A sponsorship is a chain of commitments: inventory promised, deliverables owed, money staged, an ROI story owed back at the end.
The platform makes every link explicit and owned, across eight stages from prospect to renewal, and puts the unsigned contract or the missing artwork on somebody's desk weeks before the doors open.
The lifecycle
Eight stages. One record.
A deal cannot leave a stage until its gate is met. Nobody activates an unsigned sponsor, nobody schedules work before the advance is in, and nobody finds either out at the venue. Each deal carries a weighted value, so the forecast is honest by construction.
01
Prospect
Qualified, owner named
02
Proposal
Sent and logged
03
Negotiation
Discounts approved
04
Contract
Signed, amount recorded
05
Activation
Advance paid, work scheduled
06
Delivery
Every deliverable, with evidence
07
Report
Promised vs delivered, issued
08
Renewal
Decision captured
Who is in the room
Three parties. One platform.Nobody sees past their own wall.
Sponsorship has three sides: the team running the event, the brand hosting it, and the sponsors paying for it. Sponsor Connect gives each of them a portal, built once, and shows every one of them exactly their slice.
NeoNiche
The operator
Configures the event, decides approvals, runs the money. Sees every sponsor, every deal, every ticket. The only role that crosses walls, and every crossing is written to the audit log.
Your brand
The host
Watches the whole event, forecasts revenue, comments anywhere, and decides the items routed to them. White-label throughout: every email a sponsor receives goes out under the host's name. The operator is never mentioned.
Each one, alone
The sponsor
Their own workspace: package, assets owed, passes, marketplace, payments. An Action Center that lists exactly what is on them today, and clears itself the moment the work is done.
Single-tenant by design.
Your event runs in its own deployment. Inside it, isolation is enforced twice: once at the query layer, where every read and write is scoped to the tenant by default, and again per object before any decision is recorded. A user whose scope cannot be resolved gets nothing, not everything. A leak between two competing sponsors is not a bug we would fix. It is a client we would lose, so it is designed out.
Inventory
A marketplace,not a rate card.
Title slots, branding zones, activation spaces, digital placements. Each one catalogued with its tier, its price, its capacity, and up to twenty photographs of the real thing, so a sponsor books what they can see.
One cart per sponsor team
Shared and live. Any teammate can add, edit or remove an item; everyone sees the same cart; every line says who put it there. Add-ons are decided together, so the cart is built together.
Nothing sold twice
Capacity-limited items start blocked behind an approval, and availability is real-time. A branding zone promised to one sponsor is not available to the next, however keen the salesperson.
Fulfil now, invoice once
An approved add-on goes into fulfilment immediately. Invoicing waits for the event's billing cutoff and raises one proforma per sponsor covering everything they approved, instead of twelve.
Passes, where the shortfall shows
A sponsor at their allotment buys more from the Passes page, sees the live total, and drops them into the same cart and the same paper trail as any other add-on.
Money
Tracked. Never touched.
Sponsorship money moves the way B2B money has always moved: on paper, offline, through finance departments. Sponsor Connect does not process a payment. It tracks the documents that do, stores every version, and tells the next person when it is their turn.
- 01
Proforma invoice
The operator issues it. The deadline comes from rules set once per event, not typed in by hand.
- 02
Purchase order
The sponsor uploads it. A wrong PO is returned for correction with a note, and the loop reopens.
- 03
Invoice
Issued against the PO. A disputed invoice goes back for re-issue; nothing is quietly overwritten.
- 04
Paid
Finance marks it. The sponsor's workspace unlocks, and the whole chain of PDFs stays on file.
The sponsor sees one number.
The signed contract records the final agreed amount. The list price and the discount stay between the host and the operator. Sponsors are never shown what they did not pay.
Forecasts you can defend.
Gross, weighted, committed, forecast. Gap to target and win rate. Per-tier capacity with an overcommit flag that shows before the tier is oversold, not after.
A statement the board can read.
A per-event, per-sponsor financial report rebuilt from the audit trail. Every billed, received and outstanding amount referenced to the document it came from, with a plain-language summary on top.
No card data. Ever.
The platform never captures a payment, so PCI scope never enters the conversation with your security team.
Approvals
Who decides is a setting,not a habit.
Everything that needs a signature goes through one queue: artwork, pass lists, marketplace requests, capacity calls. Grouped by sponsor, overdue first, rendered the same in all three portals. Each approval carries its own thread, with mentions and visibility control, and a clock. What changes from one item to the next is who holds the pen.
The operator decides.
The default. NeoNiche reviews the artwork, the pass list, the add-on. The host watches and comments. The sponsor sees the status change the moment it is made, and a decision cascades to asset status, blocked tickets and notifications on its own.
The host decides.
Some items are the host's call: a brand guideline, a stage placement, a discount. The operator routes them to the host's queue. The host approves, requests changes or rejects, and the same cascade runs. The operator keeps override.
The sponsor decides.Assets by NeoNiche
Some things NeoNiche builds from what the sponsor gave: the booth render from their artwork and fascia text. Here the approval runs backwards. NeoNiche submits, the sponsor signs off, the host watches. NeoNiche cannot approve its own work. Every round is kept, and the approved render replaces the stock gallery in the sponsor's package.
Who may decide is checked per object, against the tenant, before the decision is written. The sponsor being served is the only party who can sign off on a build made for them.
Deliverables
Promises become tickets.
The expensive failures at a live event are operational: an unowned deliverable, a double-promised asset, an approval nobody chased. Sponsor Connect turns each promise made in the sale into a task with a name on it.
01
A board that builds itself
Confirming a sponsor generates one fulfilment ticket per promised offering. Anything capacity-limited or needing the host's sign-off starts blocked, so the risky items announce themselves.
02
Deadlines that move with the show
Deadlines are rules, not dates: two weeks before launch, on contract signature. Move the event and every dependent deadline for every sponsor moves in one operation.
03
Owner, due date, proof
Every deliverable carries the person responsible, the day it is due, and evidence when it is done: a file, a link, a photograph. Reassignment is logged.
04
One board, both kinds of work
Automated lifecycle tasks and human ones on the same kanban, with strict visibility per party. A payment chain advances itself; a creative review opens when the artwork lands.
05
Inputs collected properly
Files, text and structured forms the operator designs, with an automated check that flags low-resolution, wrong-format or undersized files before a human looks.
06
The delivery report
Promised against delivered, with proof, per sponsor. Live on screen, exportable to Excel, with a pre-event readiness list of what is still at risk.
Signals
Every signal has a name,a priority and a receipt.
A platform nobody hears from is a spreadsheet with a login. Sponsor Connect treats every notification as part of the product, and treats delivery as something to verify rather than assume.
payment.marked · P0
Named, not numbered.
Every event in the system has an action code and a priority. P0 is money, access and contracts: sent immediately, cannot be muted. P3 is a status update that waits for the digest. Duplicate signals are collapsed before they reach anyone.
in-app · push · email
Three channels, one seam.
An in-app bell with a live badge, browser push that fires with every tab closed, and white-label email. Recipients resolve through the org graph, so a signal reaches one person or a whole team. Nothing sends until the transaction commits: no email for a change that rolled back.
bounced · opened · clicked
Mail that reports back.
Every outbound email is tracked: delivered, bounced, opened, clicked. When a corporate gateway swallows an invitation, the operator and the host see it the same day and the follow-up happens by phone, not by hoping.
needs_input · waiting_team · in_progress
The Action Center.
One state-derived list per sponsor of what is on them: needs your input, waiting on your team, in progress. Items clear themselves the moment the work is done. Nobody ticks a box; the system notices.
Meera marked INV-0042 as paid
Written down, as a sentence.
An append-only audit log. Who did what to which record, when, from where; and for money, access and contracts, the old value and the new. The finance report is rebuilt from it, which is why the numbers reconcile.
Three actions never notify by email: a read, a comment without a mention, and a config edit. All three still land in the log.
First out of the gate
Built for a roomthat could not wait.
Sponsor Connect went live for Red Hat Summit: Connect, Mumbai 2026, the regional edition of Red Hat's flagship conference, where the enterprise open-source community, partners and customers meet for a day of keynotes, hands-on sessions and an expo floor.
The event's full sponsorship structure, tiers, offerings and the inputs each requires, along with every account in the pipeline, was loaded before the first invitation went out. Nothing was pre-onboarded, so every onboarding, approval and invoice was a real one from day one.
Every email a sponsor receives says Red Hat. Not us.
The event
Red Hat Summit: Connect
Mumbai, 2026
The difference
Renewals with receipts.
The renewal conversation arrives as a promised-versus-delivered document with the evidence attached: scans from the gate, attendance at the sponsored session, the posts that carried the sponsor's frame. Pulled from NeoFlo, Event App and Amplio without anyone remembering to upload a photo. Sponsors renew on proof, so reporting is the product, not an export button.
Where it earns its keep
A 14-sponsor summit where nobody can double-promise a branding zone
A discount that needs sign-off, routed as an approval with a thread, not an email chain
A sponsor's missing artwork surfaced four weeks out, not at the venue
A booth render the sponsor signs off on before production starts
An invitation swallowed by a corporate mail gateway, caught the same day
A renewal backed by a document, not a recollection
Bring the sponsor listfrom your next event.
We will show you where it breaks, four weeks before it does.
Book a walkthrough